Farmfresh was the idea of David Rose, an East Midlands farmer. The aim of FarmFresh Meals is to supply a complete range of high quality fresh produce and promote a healthier life style through a better diet.

The three main product ranges are own brand prepared meal solutions, fresh fruit and vegetables and fresh meats. All 3 product lines are supplied into both retail and food service outlets. Customers can also collect a range of product lines from Farmfresh Meals' own hub or from retail outlets around the great East Midlands.

As much fresh produce is sourced locally as possible giving full traceability and reducing the distance traveled by products ensuring they reach the customer as fresh as can be.

The local sourcing of products has a number of benefits:-

Greater freshness and so increased shelf life of products
Reduced need for artificial preservatives
Improves the local economy which in turn supports rural services
Allows products to be traced back to the farm giving full confidence to the consumer with food scares becoming a greater and greater issue
Farms are visited regularly thus guaranteeing that the highest standards of environmental consideration and animal welfare are maintained
Distances traveled are significantly reduced therefore reducing carbon emissions and waste
Helps to generate a greater sense of pride in the region

The business has grown rapidly as people come to realize the benefits of locally produced products. Farmfresh Meals currently supply around 60 schools in Nottinghamshire with locally sourced vegetables, fruits and now meats which are delivered twice weekly. They also supply a number of food service outlets, both locally and nationally, with fresh produce and their chef prepared meal range. The meal range consists of over 20 lines which have been specifically designed to promote East Midlands produce. They are all produced from locally sourced ingredients and are free from artificial preservatives. This range has been a great success to date and can now be seen in eating establishments across the country.

In addition to the highest quality products they also offer customers a flexible delivery service (which can be adapted to suit individuals needs) and full sales support. Farmfresh Meals are happy to provide point of sale materials and marketing tools to advertise that traders and foodservice companies are supporting local producers.