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April
2003
Farmshop Specials Announce New Dishes
Customer demand for good quality, tasty, local food has inspired
the creators of a new selection of chef-prepared meals based
on ingredients from the East Midlands to extend the range just
six months after launching.
The farmshop specials menu now includes trout stuffed with almonds
and Bramley apples, and Nottinghamshire wild rabbit pie. These
sit alongside firm favourites like Rutland wild venison, Charnwood
beef, and Melton Mowbray lamb hotpot, which are now being sold
in pubs and restaurants across the East Midlands.
"We have been keen to add a fish dish to our range, and
were delighted to find a trout producer in our region, on the
River Dane just on the border of Derbyshire and Staffordshire,"
explains Ian Jalland, Sales Manager at farmshop specials. "Rabbit
is not a common dish on the menu these days, but we've had a
very good response since we introduced it to our range."
The new additions come as its been revealed that nearly twice
as many people are finding out how and where their food is produced
compared to a year ago. New research by the Institute of Grocery
Distributors has shown that one in five people are now taking
a real interest in the origins of their food.
"This interest by consumers in the origins of what they
are eating is spreading to all food service outlets, including
pubs and restaurants," comments Ian Jalland. "Our
range allows outlets to serve up gourmet meals that satisfy
those wishes because the ingredients of farmshop specials are
fully traceable to farms and other producers that are virtually
on their own doorsteps."
Farmshop specials are a unique concept in catering. They were
designed for pubs and restaurants in the East Midlands, and
are an extension of the popular Farmshop Home Delivery service
that has been selling local food to local people in Nottinghamshire
and Leicestershire for the past three years.
The dishes are created by an award-winning chef, who uses quality
ingredients from farms and rural producers in the region. Pubs
and restaurants then dress up the dish with their own accompaniments
to serve a tasty regional meal.
"Farmshop specials are a unique concept in pub catering,"
adds Ian. "Firstly they are promoting regional food. Secondly
they are providing customers with something that's very special
and very different. Thirdly, they allow customers to know exactly
where their meal has come from. And fourthly, they are helping
to support the regional economy because our ingredients are
being sourced from right on our doorsteps.
"We have been delighted with the response from outlets
in the region since we began selling our food six months ago.
We hope that our new dishes will go down just as well."
Commenting on the latest research findings which were compiled
by the IGD for the Countryside Agency's Eat the View initiative,
Chief Executive of the Countryside Agency Richard Wakeford,
says: "People seem to trust food with local provenance,
linked to simple marketing messages. This improving link between
consumers and producers is becoming an increasingly important
focus for retailers."
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