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January
2003
Farmshop Home Delivery comes under the national spotlight once
again
 Farmshop
Home Delivery and the Farmshop Specials range of prepared meals
have been showcased at an event to celebrate some of Britain's
pioneering local food businesses.
Managing Director David Rose was invited to attend Foodwise
2003 - an exhibition highlighting how British food producers
are successfully diversifying and developing.
He joined producers from around the country - all of whom are
making use of Defra awards from the England Rural Development
Plan to expand, diversify and thus create and promote specialist
and regional foods.
Leading government ministers, including Secretary of State Margaret
Beckett, Food and Farming Minister Lord Whitty and Environment
Minister Michael Meacher attended the event, which was staged
at Defra HQ in London.
"I was very pleased to be invited to the Foodwise event,"
said David Rose. "It was a great marketing opportunity,
and very useful to meet other producers who are all looking
to add value and create marketing opportunities."
Alongside Farmshop Home Delivery were other producers who have
expanded their businesses successfully to meet consumers' demands
- offering samples of delicious cheeses, chutneys, sauces, smoked
meats, apple juice, flavoured water and seasonal ice-cream.
Our very own meal solutions - Farmshop Specials - also went
down a treat with visitors to the exhibition.
Lord Whitty said: "British food producers are facing tough
times at the moment, but it is gratifying to see that diversification
and adding value to their products can help make a big difference
to their fortunes."
Defra aims to create a sustainable future for the UK farming
industry by helping food and farming businesses develop in a
way which will help them reconnect to consumers' needs. Grants
such as the Rural Enterprise Scheme and the Processing and Marketing
Grant help producers to develop business opportunities and add
value to their products by creating specialist and regional
foods, thus providing consumers with a greater choice of locally
produced food.
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