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December
2002
Fresh Farm Produce At The End Of The Phone For Busy Nottinghamshire
Residents!
Rutland Venison, Stilton cheese and Fen grown vegetables are
just some of the fresh East Midlands produce that Nottinghamshire
residents can access by phone, fax, email and soon, over the
internet, thanks to a business set up by Bingham arable farmer
David Rose with over a quarter of a million pounds from Defra.
UK
Countrylife, the virtual farmers market, received £293,
025 from Defra under the 'Marketing of Quality Agricultural
Products' measure of the Rural Enterprise Scheme, to develop
a website which will help customers identify and order the products.
The company will also add to their existing two bases in Leicestershire
and Nottinghamshire, creating centres, including shops around
the rest of the East Midlands.
The virtual farmers market aims to meet the needs of those that
want to eat good quality local produce but struggle to find
the time to visit farmers markets. They currently have a home
distribution centre and kitchens in Car Colston, near Bingham
which deliver a complete range of locally produced fresh farm
products and healthy meals direct to customers either at home,
work, or at their business.
David
Rose, said:
"The
idea of a virtual farmshop means people that haven't got the
time can still access farm fresh and responsibly produced foods
from the East Midlands. It takes the chore aspect out of shopping
for good quality local produce. Customers are able to trust
the quality of the produce or meal they are buying because they
know that the meat is farm-assured and that other ingredients
have been produced by people who care about the environment
and the product they are supplying. Opening new centres over
time will enable us to bring the products closer to more customers
than ever in the East Midlands."
"Currently
our customers can order by phoning, faxing or emailing us. With
the help of the grant we will be able to develop this service
to include a website which will help our customers choose and
order products."
Andy
Whitehead, from Defra's Rural Development Service in the East
Midlands, says:
"In
line with the Curry Report, this project provides a good example
of collaboration between rural people, providing an outlet for
local producers and enabling them to get a premium price for
their products and providing the community with a place to buy
local produce, contributing to a more sustainable, diversified
and enterprising rural economy "
The
Rural Enterprise scheme grant provided under the Marketing of
Quality Agricultural Products measure will be provided over
a period of three years.
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